Modern agriculture treats soil like dirt. Current farmer practices utilize heavy fertilizer and chemical application to grow their crops, causing larger carbon footprints than necessary. Although farmers care deeply about soil health, their profits are slim and they cannot afford to risk lower yields by using less chemicals or fertilizers. Continuum Ag seeks to change this by incentivizing farmers to modify their practices to a regenerative process that will get farmers paid to lower carbon emissions. Continuum Ag works directly with farmers and recommends new practices proven to work with biology – overall increasing soil health and facilitating a profitable transition to regenerative agriculture.